FAST FORWARD

CONTENT MARKETING MASTERCLASS
18.01.2018 Zagreb

Registration

WHAT'S IN IT FOR YOU

 

Feeling a bit puzzled regarding what actually makes your content pop in the digital space?

Having investigated hundreds of case studies from all over the world – we now have the answers for you!

  • Campaigns are tackled with a journalistic approach.
  • Thorough analysis based on extensive background research and interviews with the agencies.

Based on real-life success stories, you will learn:

  • How to tell stories about your company/brand
  • How to use consumer insights in content marketing
  • How to create viral content
  • Why brands are unable to compete with vloggers/YouTubers in creating engaging content and how to overcome this obstacle
  • How to measure the effectiveness of content marketing
  • What traditional companies can learn from the growth hacking best practices of start-up companies
  • What are the winning content marketing approaches on social, mobile and native advertising platforms.

 

This highly practical masterclass is based on the analysis of numerous best practice examples from all over the Globe (including interviews with the magicians behind the campaigns).

We will take a closer look into 5 innovative ways of utilizing content marketing:

1) Big Data

2) Brands Creating Movements

3) Content + Commerce

4) Hyper- targeting

5) Utilizing Communities

 

Each delegate will return to work with one new story about their brand – we will create these stories as a practical exercise during the workshop.

 

NB! The workshop is limited to max 20 participants.

SPEAKER: MR.HANDO

Hando Sinisalu is a business journalist, conference producer and World traveller. He is the founder and CEO of case.digital (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has travelled to the moon and back.

In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. Hando has MA degree in Communications from Ohio University (USA).

 

Hando Sinisalu has formerly spoken in:

2017

Tallinn, Riga, Vilnius, Ljubljana, Tbilisi, Bratislava, Batumi, Manila, Johannesburg, Cape Town, Windhoek, Warsaw

2016

Taipei, Dhaka, Mumbai, Manila, Kuala Lumpur, Istanbul, Amsterdam, Prague, Bratislava, Cluj- Napoca, Ljubljana, Jakarta, Warsaw, Baku, Tallinn, Riga, Bangkok

2015

Bangalore, Mumbai, Manila, Kuala Lumpur, Beirut, Amsterdam, Prague, Ljubljana, Jakarta, Warsaw, Cape Town, Johannesburg, Accra, Tallinn, Riga, Bangkok, Gaborone

 

Hando Sinisalu has recently trained the following companies:

Horizon Ogilvy (Botswana)
McCann Riga (Latvia)
E- Government Academy (Estonia)
Conde Nast Publishing (India)
Bonnier Business Publishing (Estonia)
Distell (South Africa)
Graphic Publishing (Ghana)
Digi Telecom (Malaysia)
Data Exchange Agency (Georgia)
Standard Chartered Bank (South Africa)

EACH BEST PRACTICE CASE STUDY IS ANALYZED BASED ON THE FOLLOWING STRUCTURE

BUSINESS PROBLEM

What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?

SOLUTION

What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?

LESSONS

What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

Program

 

09.30 – 10.00 Registrations and coffee

10.00 – 12.00 Part 1

  • Background: why is content marketing important
  • Why brands do not understand content marketing and how to improve their understanding
  • Examples and analysis of successful content marketing campaigns from all over the World

12.00 – 13.00 LUNCH

13.00 – 14.30 Part 2

  • Measuring the success of content marketing, the main KPI-s
  • Storytelling on multiple platforms: text, video, infographics, mobile, etc
  • Creating your content marketing strategy and action plan

14.30 – 15.00 COFFEE BREAK

15.00 – 16.30 Part 3

  • Main principles of storytelling
  • Practical exercises: Creating the stories for your brand

16.30 ENDS

CASE STUDIES COVERED

>> HOUSE OF CLICKS BY HEMNET & PRIME

>> THE WORLD’S SMARTEST DORM ROOM BY ÖREBRO UNIVERSITY & FAMILJENPANGEA

>> MY HOME IS AN OVEN BY BGH & DEL CAMPO SAATCHI & SAATCHI

>> ANGRY GERMANS BY ADVOCARD & ACHTUNG!

>> #OPTOUTSIDE BY REI & VENABLES BELL & PARTNERS

>> #SHARETHELOAD BY ARIEL & BBDO INDIA

>> MADE BY PROFESSIONALS BY PAGESJAUNES & SID LEE PARIS

>> HOLIDAYS ON DEMAND BY TRANSAVIA & LES GAULOIS

>> THE VIRAL EXPERIMENT BY THE WOOLSHED COMPANY

>> #WHEREVERYOUARE BY ZALANDO & KEMMLER KEMMLER

>> BEYOND UTILITY 1000 TO 1 BY LEXUS & TEAM ONE

>> LOS SANTOS PRIDE BY STOCKHOLM PRIDE & GARBERGS

>> SWEDISH NUMBER BY SWEDISH TOURIST ASSOCIATION & INGO

>> YASKAWA BUSHIDO PROJECT BY YASKAWA & DENTSU INC

>> EPIC SPLIT SERIES BY VOLVO TRUCKS & FORSMAN & BODENFORS

>> #WILLITBLEND BY BLENDTEC

The list above is reviewed & updated periodically.

 

 

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DATES & LOCATIONS

Zagreb

Registration

Price: 199€

Registration form (Zagreb 18.01.2018)

For in-house event inquiries, please contact us directly via email:

ann@best-marketing.com.

Contact

Ann Kruuk

Job: Project Manager
Email: ann@best-marketing.com
Phone: +372 58 436 777
Web: bestofglobaldigital.com

Hando Sinisalu

Job: Head Detective & CEO
Email: hando@best-marketing.com
Phone: +372 50 28 561
Web: bestofglobaldigital.com