Feeling a bit puzzled regarding what actually makes your content pop in the digital space?

Our highly practical masterclass can help.



Campaigns are tackled with a journalistic approach.

Thorough analysis based on extensive background research and interviews with the agencies.



You’ll learn about:

  • content marketing in the overall marketing mix
  • the main mistakes marketers are making
  • setting the right expectations and KPIs
  • analysis of award-winning content marketing case studies
  • 5 innovative ways of utilizing content marketing (including all possible formats): check out are video below!
  • mixing content marketing with other channels
  • creating a content marketing plan

Finally, we’ll work together to generate actionable content marketing ideas for your brand. Ideas you can execute already tomorrow.

NB! The workshop is limited to max 20 participants.



09.30 – 10.00 Registrations and coffee

10.00 – 12.00 Part 1

  • Background: why is content marketing important
  • Why brands do not understand content marketing and how to improve their understanding
  • Examples and analysis of successful content marketing campaigns from all over the World

12.00 – 13.00 LUNCH

13.00 – 14.30 Part 2

  • Measuring the success of content marketing, the main KPI-s
  • Storytelling on multiple platforms: text, video, infographics, mobile, etc
  • Creating your content marketing strategy and action plan

14.30 – 15.00 COFFEE BREAK

15.00 – 16.30 Part 3

  • Main principles of storytelling
  • Practical exercises: Creating the stories for your brand

16.30 ENDS


Hando Sinisalu is a business journalist, conference producer and World traveler. He is the founder and CEO of (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has traveled to the moon and back.

In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. Hando has MA degree in Communications from Ohio University (USA).


Hando Sinisalu has formerly spoken in:


Tallinn, Riga, Vilnius, Ljubljana, Tbilisi, Bratislava, Batumi, Manila, Johannesburg, Cape Town, Windhoek, Warsaw


Taipei, Dhaka, Mumbai, Manila, Kuala Lumpur, Istanbul, Amsterdam, Prague, Bratislava, Cluj- Napoca, Ljubljana, Jakarta, Warsaw, Baku, Tallinn, Riga, Bangkok


Bangalore, Mumbai, Manila, Kuala Lumpur, Beirut, Amsterdam, Prague, Ljubljana, Jakarta, Warsaw, Cape Town, Johannesburg, Accra, Tallinn, Riga, Bangkok, Gaborone


Hando Sinisalu has recently trained the following companies:

Horizon Ogilvy (Botswana)
McCann Riga (Latvia)
E- Government Academy (Estonia)
Conde Nast Publishing (India)
Bonnier Business Publishing (Estonia)
Distell (South Africa)
Graphic Publishing (Ghana)
Digi Telecom (Malaysia)
Data Exchange Agency (Georgia)
Standard Chartered Bank (South Africa)




Price: 199€

Registration form (Zagreb 18.01.2018)

For in-house event inquiries, please contact us directly via email:



Ann Kruuk

Job: Project Manager
Phone: +372 58 436 777

Hando Sinisalu

Job: Head Detective & CEO
Phone: +372 50 28 561