BELGRADE 11.06.2018




Looking for guidance and direction to make your content stand out in the digital space?

Our highly practical masterclass can help.



We take a journalistic approach to all campaigns.

Thorough analysis following extensive background research and interviews with your agency.



You’ll learn about:

  • content marketing’s place in the overall marketing mix
  • the main mistakes marketers make
  • setting the correct expectations and KPIs
  • analysis of award-winning content marketing case studies
  • 5 innovative ways to utilize content marketing (including all possible formats): check out our video below!
  • creating a successful content marketing plan

Finally, we’ll work together to generate actionable content marketing ideas for your brand. Ideas you can start executing immediately.

NB! The workshop is limited to max 20 participants.



09.30 – 10.00 Registrations and coffee

10.00 – 12.00 Part 1

  • Background: why is content marketing important
  • Why brands do not understand content marketing and how to improve their understanding
  • Examples and analysis of successful content marketing campaigns from all over the world

12.00 – 13.00 LUNCH

13.00 – 14.30 Part 2

  • Measuring the success of content marketing, the main KPI-s
  • Storytelling on multiple platforms: text, video, infographics, mobile, etc
  • Creating your content marketing strategy and action plan

14.30 – 15.00 COFFEE BREAK

15.00 – 16.30 Part 3

  • Main principles of storytelling
  • Practical exercises: creating your brand’s stories

16.30 ENDS


Hando Sinisalu is a business journalist, conference producer and world traveler. He is the founder and CEO of (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and profession. Hando has delivered presentations in over 30 countries in every corner of the globe.

In the past, Hando was a radio DJ and managed both a newspaper company and an advertising agency. Today he writes about marketing for numerous publications and consults with brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. Hando received an MA degree in Communications from Ohio University (USA).



Hando Sinisalu has formerly spoken in:


Tallinn, Riga, Vilnius, Ljubljana, Tbilisi, Bratislava, Batumi, Manila, Johannesburg, Cape Town, Windhoek, Warsaw


Taipei, Dhaka, Mumbai, Manila, Kuala Lumpur, Istanbul, Amsterdam, Prague, Bratislava, Cluj- Napoca, Ljubljana, Jakarta, Warsaw, Baku, Tallinn, Riga, Bangkok


Bangalore, Mumbai, Manila, Kuala Lumpur, Beirut, Amsterdam, Prague, Ljubljana, Jakarta, Warsaw, Cape Town, Johannesburg, Accra, Tallinn, Riga, Bangkok, Gaborone


Hando Sinisalu has trained the following companies:

Horizon Ogilvy (Botswana)
McCann Riga (Latvia)
E- Government Academy (Estonia)
Conde Nast Publishing (India)
Bonnier Business Publishing (Estonia)
Distell (South Africa)
Graphic Publishing (Ghana)
Digi Telecom (Malaysia)
Data Exchange Agency (Georgia)
Standard Chartered Bank (South Africa)



Courtyard Belgrade City Center
Vase Carapica 2-4, Belgrade 11 000 Serbia


Price: 99€

Registration form (Belgrade 11.06.2018)

For in-house event inquiries, please contact us directly via email:



Ann Kruuk

Job: Project Manager
Phone: +372 58 436 777

Hando Sinisalu

Job: Head Detective & CEO
Phone: +372 50 28 561